Andrew Goodwin, this man has thoroughly researched Music videos and has come up with this theory. This below is what Goodwin has said. So throughout my Music video Analysis, if i refer to Goodwin's
theory then this below is what i am referencing to.
Key features
Music videos demonstrate certain genre characteristics
- For example: Stage performance in Metal/Hard rock videos.
- dance routines for boy/girl bands
- Throwing signs in early hip pop videos ( recognise Dr Dre or Ice Cube)
- Scantily clad women or 'bling' for gangsta rap videos.
There is a relationship between lyrics and visuals
- Often illustrative but could amplify or contadrict the lyrics
There is a relationship between music and visuals
- Often illustrative but could amplify or contradict the music
The demands of the record label will include the need for lots of close-ups of the artist
The artist may develop motifs or iconography that recur across their work (visual style)
Their is frequent reference to the notion of 'looking'(screes within screens, filming, cameras) and particularly voyeuristic ( pleasure through looking) treatment of the female body
There are often intertextual references - mostly to film,television and popular culture
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